Top 5 Trends in Wholesale for 2025
Uncover the industry shifts, buying patterns and brand behaviors we predict will shape the wholesale landscape in 2025 and use this forecast to help future-proof your retail business. Explore all of this in our free to download Wholesale Trends 2025 whitepaper.
JOOR’s impressive global platform gathers data from over 14,000 brands and over 650,000 buyers across 150 countries, revealing unique insight into the wholesale fashion industry. With our finger on the pulse of the macroeconomic environment, we can confidently make predictions on how the channel will evolve in the coming year and help guide brands and retailers on how best to use these wholesale insights to drive business growth.
In our 2024 wholesale trends report, we correctly predicted the start of an industry shift away from DTC spurred on by renewed growth in the wholesale arena, an insight which not only came to fruition but looks set to further build in momentum in 2025.
In last year’s report, we also urged businesses to focus on the digitalization of their processes in preparation for AI, something which has since been reported on across major retail news platforms and companies are realizing is now more imperative than ever before.
To grow a retail business in our ever-fluctuating landscape, brands and retailers must be open to understanding industry insights and reflect on their efforts, evolving their approaches wherever possible.
We hope by providing our data analysis and wholesale trends whitepaper for free we can help retail businesses around the world to ready themselves, so they can enter the coming year of business in the best position possible.
Here are the five key trends we predict will change the fashion wholesale landscape in 2025:
Independent Retail is on the Rise
Independent boutiques are significantly increasing the percentage of total wholesale transaction volume on JOOR, reflecting customers’ yearning for a specific kind of shopping experience often found when strategically partnered with the right retailer.
Our whitepaper explores exactly what makes these indies so appealing and how brands can work with them to maximize business opportunities.
DTC Brands Accelerate their Wholesale Growth
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Several of the biggest global DTC names have already entered the wholesale space this past year upon realizing the huge growth potential, and we predict many more will follow suit in 2025. We've outlined the process many brands are considering in our 5 steps to move your brand from dtc to wholesale article.
Or you can download the full whitepaper for an examination of the benefits wholesale can bring brands as well as a deep dive into the key steps a brand should take in order to make the most of this channel.
Integrated Systems Provide the Greatest Value
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Brands and retailers continue to race towards complete digitization of their analogue processes but to do this effectively integrations must be a key consideration. In 2025, ensuring data flows seamlessly between systems without manual entry should be on the top of every retail business' to do list.
Our whitepaper explores what integrations can bring to a company and introduces a JOOR case study that shows the effects of innovative integration in action.
Luxury Pricing Causing Market Challenges
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Increasing luxury prices coupled with conservative consumer shopping behavior is causing an industry wide slowdown that will continue to reduce buyers' average price point in 2025.
In the whitepaper, we discuss this shift in buying habits and make it clear what both brands and buyers can do to keep this evolution from negatively affecting business.
Brand Management Companies Continue to Grow in Popularity
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IP managers show no sign of slowing down and for 2025 we predict even more retail businesses will be added to brand management companies' portfolios, increasing their complexities. We explore how businesses can best prepare for new challenges with the right technology.
Download the full 2025 wholesale trends whitepaper for a comprehensive deep dive into each of these insights and learn how you can use them to drive growth at your company.
In addition, if you're looking to revolutionize your wholesale operations, book a demo with JOOR today, the industry's leading b2b wholesale platform
Discover the Top 5 Trends in Wholesale for 2025
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